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On Sat, Jan 05, 2013 at 02:11:04PM -0500, Richard Welty wrote:
i would say yes, go with brand. travelers are more likely to be searching for a preferred brand than a particular operator.
Come to think of it, the same applies to ${operator} and ${brand} in general, for both public and commercial services. Shops can be a bit like fuel stations. In some chains, all shops are operated by the same huge company, but certain chains make use of franchising agreements and might only operate a handful of shops themselves. For bus routes and amenity=recycling, the municipality or municipalities would assign a brand, and the operator would be whatever company made the cheapest bid for the time frame. I guess that the brand should trump in all these cases. It is what is most visible in the real world. Marko